Bill Werde, Director of the Bandier Music Business Program at Syracuse University, argues that 2026 is the year artists should finally unionize – wielding joint leverage to improve things for anyone who’s ever stood in front of a mic…
Imagine scrolling through social media, asking a brand a question, watching a product in action, and buying it right there without ever leaving the app. That is live social shopping, and it is changing online shopping fast.Maybe you have seen a TikTok creator unbox a face cream or an Instagram Live where a brand shows […]
Every second, people scroll past ads like they’re dodging spam in a video game — pop-ups? Closed. Emails? Deleted. Gone. But somehow, some brands still get clicks, sign-ups, and loyal fans. That’s not luck. That’s strategy. B2C lead generation is basically this: getting someone to notice you, trust you, and eventually buy from you. Sounds […]