Imagine scrolling through social media, asking a brand a question, watching a product in action, and buying it right there without ever leaving the app. That is live social shopping, and it is changing online shopping fast.Maybe you have seen a TikTok creator unbox a face cream or an Instagram Live where a brand shows […]

Deal collateralized by royalties from a catalog of more than 3,750 works

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The company raised a $500 million Series E in March at a $10.1 billion valuation

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Acquisition marks 'an important milestone in PopArabia’s continued growth,' according to PopArabia and Reservoir

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The volume of fully AI-generated music being uploaded to Deezer has surged again

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Every second, people scroll past ads like they’re dodging spam in a video game — pop-ups? Closed. Emails? Deleted. Gone. But somehow, some brands still get clicks, sign-ups, and loyal fans. That’s not luck. That’s strategy. B2C lead generation is basically this: getting someone to notice you, trust you, and eventually buy from you. Sounds […]

The biggest headlines from the past few days...

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Shankar, who currently leads TuneCore in the region, will expand her remit across Believe’s Artist Services business.

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New digital hub combines e-commerce and editorial content focused on jazz repertoire and culture.

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If making a few smart sales sounds better than chasing a thousand tiny ones, you are in the right place. High-ticket affiliate marketing is where one good referral can feel like winning the boss level — and in this guide, I will show you how the big-money game works without the fluff. What is High-Ticket […]