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Newswire > Spotify Wrapped campaign hit 200M engaged users in 24 hours – a 19% YoY increase
Spotify Wrapped campaign hit 200M engaged users in 24 hours – a 19% YoY increase
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Spotify Wrapped campaign hit 200M engaged users in 24 hours – a 19% YoY increase

DATE POSTED:December 8, 2025
Music Business Worldwide
Original article
Spotify reported a 19% YoY increase in the number users engaged with Wrapped within 24 hours of its launch

Source

Music Business Worldwide
Original article
Newswire > Spotify Wrapped campaign hit 200M engaged users in 24 hours – a 19% YoY increase

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