Every marketer has heard the classic boss move: “Make it go viral.” Easy to say. Way harder to do. Virality is basically the unicorn of marketing — everyone wants it, few people actually catch it. And in a world where ads are getting pricier and people are scrolling like they have somewhere better to be, […]
Deviate Digital founder Sammy Andrews digs deep into how the business globally is actually using AI – and detects that the conversation is finally evolving beyond linear arguments over rights…