Joan of Arc Music operates across artist management, label services, publishing, TV/film production and philanthropy, with a distribution deal plugging into WMG's global network.
Every marketer has heard the classic boss move: “Make it go viral.” Easy to say. Way harder to do. Virality is basically the unicorn of marketing — everyone wants it, few people actually catch it. And in a world where ads are getting pricier and people are scrolling like they have somewhere better to be, […]