April, 2025

Maximizing ROI: Types of Value-Based Smart Bidding Strategies
In today’s crazy-competitive world of online ads, it’s not enough to just chase clicks or rack up views. What really matters is making your ads work smarter — bringing in real value like sales, ...

Idris Elba extends exclusive, global publishing agreement with Universal Music Publishing Group
'People might think Idris is an actor who sometimes makes music, but in reality, he’s a songwriter who sometimes acts,' said UMPG's Pete Simmons Source...

un:hurd closes seven-figure funding round, with participation from Willard Ahdritz, Hazel Savage, and more
un:hurd also attracted new investors including Mindset Ventures Music Tech Source...

Vevo sponsors Major Label category at Music Business UK Awards
It's not long now until the big night - and Vevo is the latest big-name sponsor to join the party Source...

Pythagoras Music Fund acquires catalogs of lyricist Peter Sinfield and songwriter Joe Janiak
Janiak has co-produced tracks for Ellie Goulding, Britney Spears, Tove Lo and Lewis Capaldi, while Sinfield's catalog includes Celine Dion's 'Think Twice.' Source...

Peter Kurczaba upped to VP of Sync, Cleome Barber promoted to Director, Creative A&R at Primary Wave
Peter Kurczaba promoted to VP, Creative Sync; Cleome Barber named Director, Creative A&R Source...

EU restarts probe into UMG’s Downtown deal, sets new deadline to make decision
European competition authority has set a new provisional deadline of February 6, 2026 to decide whether to clear the merger Source...

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