February, 2025

Leho Nigul promoted to Chief Technology Officer at WMG, as Ariel Bardin exits after three years
Nigul will lead WMG’s technology strategy, team, and product roadmap, reporting to CEO Robert Kyncl Source...

Kabiru Bello, Head of A&R, EMEA at Warner Music, is leaving the company
Exec has worked at Warner Music Group since 2017 Source...

From 50,000 AI tracks flooding Deezer daily, to Spotify’s Premium Platinum pilot
The biggest headlines from the past few days... Source...

‘I see an explosion of hybrid sounds coming from Africa. The next big global hits will come from these cultural crossovers.’
MBW’s World Leaders series meets Nuno Rocha, Head of Business Development for MENA, Lusophone, and Francophone markets at ONErpm Source...

How Does Value-Based Bidding Work? Maximizing Your Ad ROI
In the wild world of online ads, marketers are always chasing smarter ways to spend money without watching it vanish into the digital void. That’s where value-based bidding swoops in—like a genius...

Live Nation acquired Pukkelpop, one of Belgium’s largest music festivals. Now the market’s competition watchdog is investigating the deal.
The Belgian Competition Authority noted that Live Nation already provides artist booking services and organizes three of Belgium’s largest festivals. Source...

Warner Music Group strikes deal with Feed.fm to supply licensed music clips for apps
The partnership promises to “make it easier for developers to integrate high-quality, fully-licensed song clips through a secure, scalable system.” Source...

Paul McCartney adds track to vinyl version of ‘silent’ album protesting UK AI copyright law proposal
Profits from sales of the album donated to the charity, Help Musicians Source...

TIDAL opens direct uploads for indie artists, but tracks won’t earn royalties
TIDAL is launching a contest that will award $100,000 each for 10 artists whose work get playlisted among TIDAL Upload's headliners. Source...

On… Spotify’s billion-dollar pricing opportunity
The following article originally appeared in Tim Ingham’s latest ‘Tim’s Take’ email, issued exclusively to MBW+ subscribers. Source...

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